# Source Extraction Summary

## final.txt (big breath - Final.pdf)
Most polished prose. Key content: Big Breath definition, mission, Big Joe bio (NFL, ankle injury, 8+ years, 15,000+ people), why breathwork (cortisol, focus, emotional regulation, recovery), guided classes 30/60/120 min, keynotes, live experiences, corporate offerings, testimonials (Brian Godfrey LA, Maria Muleta Colombia, Emily Johnson, Mark Thompson), contact hello@bigbreath.co.

## corporate_v4.txt (Big Breath Corporate Pitch Deck v4.pdf)
Corporate-targeted. Key: 7 years, 10,000 stat (older), science block (4 points), benefits for company/team, 15 countries listed, May 2025 North America Tour, athlete/corporate/brand offering breakdowns, testimonials (Emily Johnson, Mark Thompson, Julia Rodriguez), @bigjoe.

## mockup1.txt / mockup2.txt
Layout mockups with Lorem Ipsum only. No usable copy.

## draft_notes.txt (big breath - Draft with notes.pptx)
26-slide draft with production notes. Key: stress stats (77% physical symptoms, 80% doctor visits stress-related, 70% employees affected), session format copy (30-min Nervous System Reset, 60-min Empowerment Session, 90-120 min Full System Reboot), athlete performance, brand partners list (Visa, Ritz Carlton, Pendry, NFL, NFLPA, NBL, Olympics, UCLA, LA Chargers, MVP, Kachava, Entrepreneurs Organization), story arc (athlete / breaking point / mission), 8+ years / 15,000+ confirmed.

## new_deck.txt (2026-05-22-big-breath-pitch-deck.pptx)
5-slide brand skeleton. Key: Ember/Flame/Mastery arc, color system with HEX values, typography (Lora/Lato), logo system, 5 ICPs, positioning statement, 142K followers, @bigjoe.

## brand-identity.md (authoritative)
Ember/Flame/Mastery arc, voice rules, ICPs 1-5 full, palette, typography, positioning statement, no-microphone differentiator, 15,000+ sessions / 15+ countries / 7+ years / 143K IG.
