
--- SLIDE 1 ---
BIG BREATH
Brand Identity  ·  2026
Breathwork  ·  Nervous System Regulation  ·  Transformation
bigbreath.co  ·  @bigjoe  ·  142K followers

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BRAND STORY
The Fire Behind the Breath
The fire that teaches you balance.
Big Joe played in the NFL.
Now he teaches people to breathe.

After his career ended, he experienced real darkness — identity loss, disconnection, chaos. Breathwork became the practice that saved him. Since then, he has facilitated 15,000+ sessions across the globe, working with athletes, executives, and everyday people searching for something real.

Big Breath is not soft-spoken wellness. Big Joe walks into a room with no microphone and ignites the people inside it. He stokes the inner fire with each breath — and then teaches you to tame it.
01
EMBER
The breath awakens what's dormant.
02
FLAME
The inner fire is stoked. Power, activation.
03
MASTERY
You tame the fire. Balance is born.
bigbreath.co

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VISUAL IDENTITY  ·  COLORS & TYPOGRAPHY
The Big Breath Visual System
#F8F3EC
Spirit White
#C4603A
Terracotta Fire
#D4833A
Amber Sun
#DEC9A3
Desert Sand
#7A8C4E
Desert Sage
#4A3728
Clay Depth
#A89880
Warm Stone
TYPOGRAPHY DIRECTION
BIG BREATH
BIG BREATH
Primary — Dark Ground
Primary — Sand Ground
Rooted and alive. A serif with heat in it — not a font that went to business school.
Lora leads the brand. Lato holds the details. Neither fights the other.
Put it on a hat. Does it make someone lean in? That's the standard.
bigbreath.co

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LOGO & SYMBOL DIRECTION
The Mark
A circle that breathes. Sunlight. Ancient. Masculine.
BIG BREATH
Dark Ground
Hat / apparel primary
BIG BREATH
Sand Ground
Merch / lifestyle
BIG BREATH
Cream Ground
Digital / corporate
LOGO SYSTEM
Primary Mark —  Sun symbol + wordmark. Symbol leads.
Symbol Only —  Hat logos, embroidery, embossing, apparel tags, wax seals.
Wordmark Only —  Documents, decks, email signatures, corporate contexts.
bigbreath.co

--- SLIDE 5 ---
IDEAL CUSTOMER PROFILES  ·  POSITIONING
Who Big Breath Is For
01
High Performer
in Transition
Former athlete or exec. Burnout, identity shift, running on empty.
02
Corporate
Wellness Seeker
Mid-senior professional. Company invests in wellness — they attend.
03
The
Conscious Man
Men 30–50. Open to inner work. Need a guide with real presence.
04
Workshop
Regular
Returns again and again. Buys the merch. Wears it everywhere.
05
Global Wellness
Traveler
Internationally minded. Bali retreats, temazcal, Joe Dispenza.
POSITIONING
Big Breath is the breathwork practice for people who want to be ignited, not lulled.
Guided by a former NFL athlete with 15,000+ sessions across the globe, Big Breath uses the breath to activate the inner fire — and then teaches you to master it.
This is not meditation. This is transformation.
bigbreath.co  ·  @bigjoe