# Big Breath Pitch Deck — Outline
Version 1.0 | June 1, 2026 | 20 slides

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## SLIDE 01 — Cover
**Eyebrow:** BIGBREATH.CO
**Headline:** Big Breath
**Sub:** Breathwork. Nervous system regulation. Transformation.
**Visual:** Full-bleed portrait of Big Joe (Big Joe-1.jpg), cream/charcoal overlay
**Intent:** Command attention. One name, one presence, nothing else.

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## SLIDE 02 — The Moment (Problem / Tension)
**Eyebrow:** THE PROBLEM
**Headline:** The nervous system is under siege.
**Body:** 77% of people regularly experience physical symptoms caused by stress. 80% of doctor visits are estimated to be stress-related. 70% of employees say workplace stress affects their performance. Stress is not a mindset problem. It is a physiological one.
**Visual:** Dark charcoal background, cream type, stark negative space
**Intent:** Land the scale of the problem before offering the solution.

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## SLIDE 03 — The Solution Frame
**Eyebrow:** THE ANSWER
**Headline:** Breath is the only tool that directly accesses the autonomic nervous system.
**Body:** No prescription. No equipment. No waiting room. Just 5 to 10 minutes of intentional breathwork measurably lowers cortisol and heart rate.
**Visual:** Cream ground, single bold stat, minimal
**Intent:** Position breathwork as the physiological solution, not a wellness trend.

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## SLIDE 04 — What Is Big Breath
**Eyebrow:** WHAT WE DO
**Headline:** Big Breath is not soft-spoken wellness.
**Body:** Big Breath is a breathwork practice that activates the inner fire, and then teaches you to master it. Guided by a former NFL athlete with 15,000+ sessions across the globe. This is not meditation. This is transformation.
**Visual:** Sand ground, terracotta accent on headline word "fire"
**Intent:** Differentiate immediately. Establish Big Breath vs every other breathwork brand.

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## SLIDE 05 — The Differentiator
**Eyebrow:** WHAT MAKES IT DIFFERENT
**Headline:** He walks into the room with no microphone.
**Body:** Big Joe does not whisper. He does not use a microphone. His voice ignites the room. Nobody else in breathwork has this. The inspiration comes from stoking the inner fire with each breath, and then paradoxically, learning to tame it to create balance. Vulnerable but strong. Power and openness held at the same time.
**Visual:** Action photo of Big Joe leading a session (DSC06048 kopie.jpg), full-bleed
**Intent:** Burn the category. One line that separates Big Breath from everything adjacent.

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## SLIDE 06 — The Arc: Ember, Flame, Mastery
**Eyebrow:** THE TRANSFORMATION ARC
**Headline:** You arrive disconnected. You leave on fire, and in control of it.
**Body three-part:**
- 01 EMBER: The breath awakens what is dormant.
- 02 FLAME: The inner fire is stoked. Power, activation.
- 03 MASTERY: You tame the fire. Balance is born.
**Visual:** Cream ground, terracotta/amber numbering, large negative space
**Intent:** Give the client the intellectual and emotional architecture of every session.

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## SLIDE 07 — Meet Big Joe
**Eyebrow:** THE PRACTITIONER
**Headline:** Former NFL athlete. Certified breathwork guide. 8+ years.
**Body:** After a career-altering ankle injury ended his professional football career, breathwork became the foundation for healing, clarity, and long-term resilience. Not as a wellness trend. As survival. 8 years later, the tool that saved him is the tool he shares with the world.
**Visual:** Headshot portrait (CG112123-449.jpg or similar), warm tone, right-aligned photo, left copy
**Intent:** Credibility through biography. The story earns the methodology.

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## SLIDE 08 — The Numbers
**Eyebrow:** PROOF
**Headline:** 15,000+ sessions. 15+ countries. 8 years.
**Body three stats:**
- 15,000+ individuals guided
- 15+ countries facilitated
- 143K Instagram community
**Visual:** Charcoal ground, large cream numerals, editorial layout
**Intent:** Global scale at a glance. No explanation needed.

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## SLIDE 09 — The Science
**Eyebrow:** THE SCIENCE
**Headline:** Ancient practice. Modern evidence.
**Body four points:**
- Stress reduction: Controlled breathing increases oxygen flow to the brain, lowering cortisol and enhancing focus and memory.
- Enhanced recovery: Breathwork improves oxygen delivery to tissues, aids muscle recovery, and reduces fatigue.
- Improved cognition: Specific breathing techniques enhance endurance, circulation, and neuroplasticity.
- Emotional regulation: Regular practice reduces symptoms of anxiety and depression, improving emotional well-being.
**Visual:** Cream ground, numbered list, clean serif
**Intent:** Give the corporate buyer the evidence layer they need to justify internally.

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## SLIDE 10 — The Formats
**Eyebrow:** HOW IT WORKS
**Headline:** Every session is tailored, intentional, and deeply human.
**Body three formats:**
- 30 MIN: Nervous System Reset. Quick, targeted, built for busy schedules. Returns participants to their afternoon clear, calm, and focused.
- 60 MIN: Empowerment Session. Fully tailored. Activation, regulation, integration. Practical tools they use the same day.
- 90-120 MIN: Full System Reboot. Immersive. Multi-phase. Emotional release and genuine transformation. Not a workshop. An experience.
**Visual:** Sand ground, three-column minimal layout
**Intent:** Show range. Let the buyer find their entry point.

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## SLIDE 11 — Keynotes and Speaking
**Eyebrow:** KEYNOTES AND SPEAKING
**Headline:** A story worth hearing in a room that will not forget it.
**Body:** Big Joe draws on his journey from professional athlete to breathwork guide. A rare combination of credibility, vulnerability, and practical wisdom. Audiences leave with tools they can use the same day. His story connects across industries, backgrounds, and roles.
**Visual:** Group photo (IMG_4466.JPG Detroit Tour or large event), full-bleed, cream text overlay
**Intent:** Show Big Joe on stage, not just in a workshop.

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## SLIDE 12 — Corporate and Enterprise
**Eyebrow:** CORPORATE AND ENTERPRISE
**Headline:** High-performance nervous system regulation for modern teams.
**Body:** Custom-built sessions for executive leadership, company-wide events, and brand activations. Every engagement designed around the company culture, goals, and people. Measurable shifts in presence, performance, and connection.
**Offering list:** Team unity. Mental health and focus. Creativity and efficiency. Productivity. Leadership development.
**Visual:** Workshop photo, participants in session, warm tone
**Intent:** Speak directly to the corporate decision-maker. Outcome-first language.

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## SLIDE 13 — Retreats and Live Experiences
**Eyebrow:** RETREATS AND LIVE EXPERIENCES
**Headline:** Immersive breath journeys designed for reset and transformation.
**Body:** Private group retreats, multi-day immersions, luxury hospitality programming. Each experience is built from the ground up. Joe does not arrive with a script. He arrives with a read of the room and a practice refined over 8 years of global facilitation.
**Visual:** Outdoor or retreat setting photo from 2026 Additions folder
**Intent:** Position the premium offering. Aman/Six Senses client language.

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## SLIDE 14 — Athlete Performance
**Eyebrow:** ATHLETE PERFORMANCE AND RECOVERY
**Headline:** Train hard. Breathe harder.
**Body:** Pre-performance activation: targeted breathing protocols to sharpen focus and prime the nervous system for peak output. Recovery: accelerate the shift from sympathetic overdrive back to parasympathetic rest, improving sleep quality and return to baseline. Big Joe brings the same discipline he built on the NFL field into every performance session.
**Visual:** Big Joe portrait (DSC04073 kopie.jpg), strong and grounded
**Intent:** Athlete and sports org buyer. Direct peer-to-peer credibility.

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## SLIDE 15 — Trusted Partners
**Eyebrow:** TRUSTED BY
**Headline:** The brands that invest in their people choose Big Breath.
**Body:** Big Joe has partnered with Visa, UCLA, the NFL, NFLPA, Ritz Carlton, Pendry, LA Chargers, NBL, Entrepreneurs Organization, and more to deliver breathwork programming built for results.
**Visual:** Charcoal ground, partner names in clean serif, no logos needed if unavailable
**Intent:** Credibility transfer. One slide. Let the names do the work.

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## SLIDE 16 — Testimonials
**Eyebrow:** WHAT PEOPLE SAY
**Headline:** (no headline, let quotes lead)
**Three quotes:**
- "As soon as I walked into the room, I felt protected and safe. That authenticity is rare." -- Brian Godfrey, Los Angeles
- "I didn't know the power of my breath. The experience was life-changing." -- Maria Muleta, Colombia
- "Big Breath transformed our team." -- Mark Thompson
**Visual:** Cream ground, large serif quotation marks, terracotta accent
**Intent:** Social proof. Real names, real places, real outcomes.

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## SLIDE 17 — The Five People Big Breath Serves
**Eyebrow:** WHO THIS IS FOR
**Headline:** Five people. One practice.
**Body five ICPs:**
- 01 The High Performer in Transition: Former athlete or exec. Burnout, identity shift, running on empty.
- 02 The Corporate Wellness Seeker: Mid-to-senior professional. Company invests in wellness.
- 03 The Conscious Man: Men 30 to 50. Open to inner work. Need a guide with real presence.
- 04 The Workshop Regular: Returns again and again. Wears the brand.
- 05 The Global Wellness Traveler: Internationally minded. Bali, temazcal, Joe Dispenza. Recognizes depth.
**Visual:** Sand ground, five numbered entries, minimal
**Intent:** Help the client self-identify, and identify who they are buying this for.

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## SLIDE 18 — Detroit Tour / Case Study
**Eyebrow:** CASE STUDY: DETROIT TOUR, MAY 2025
**Headline:** Mental Health Awareness Month. One city. Real results.
**Body:** The May 2025 North America Big Breath Tour honored mental health awareness month with a series of community sessions across Detroit. Multiple events, multiple audiences, one consistent outcome: people left transformed.
**Visual:** Detroit Tour photo (20250503_Big-Breath-Tour-Detroit_003-Enhanced-NR.JPG), full-bleed
**Intent:** Proof of execution at scale. Shows tour-level operation, not just one-off sessions.

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## SLIDE 19 — The Global Footprint
**Eyebrow:** GLOBAL REACH
**Headline:** 15+ countries. Every culture. One breath.
**Countries listed:** USA, Mexico, Canada, Netherlands, France, Indonesia, Costa Rica, Saudi Arabia, UAE, Saint Barthelemy, Colombia, Greece, Japan, Sweden, Turkey
**Body:** Practical, grounded mastery of the breath, accessible across cultures, languages, and beliefs.
**Visual:** Group photo with diverse audience, warm tone
**Intent:** Reinforce international credibility for global brands and hospitality buyers.

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## SLIDE 20 — The Ask / Contact
**Eyebrow:** WORK WITH BIG BREATH
**Headline:** Every collaboration is custom-designed to meet your people, brand, or audience exactly where they are.
**Body:** hello@bigbreath.co | bigbreath.co | @bigjoe | 143K followers
**Visual:** Full-bleed portrait of Big Joe, cream overlay, minimal text
**Intent:** Clear, confident close. No pitch language. Just the door.

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## Voice Test (applied to all slides)
Would Big Joe say this standing across from someone who needs help, using his full voice, in a room with no microphone? If yes, it stays.

## Content Decisions
1. No em dashes anywhere. Commas, periods, semicolons only.
2. Stats used: 15,000+ sessions (confirmed across multiple sources), 8+ years (final.pdf, draft), 15+ countries (brand doc), 143K Instagram (brand doc authoritative over new_deck 142K).
3. Older stat of 10,000 (corporate_v4) replaced by confirmed 15,000+.
4. Brand partners list from draft_notes slide 15 notes is the most complete; used verbatim.
5. Testimonials: three strongest (Brian Godfrey, Maria Muleta, Mark Thompson) used; Emily Johnson and Julia Rodriguez cut as generic.
