SEO + UX: schema.org JSON-LD, sitemap fix, persistent topbar, POST-only rate limit

- Add schema.org JSON-LD to page, service, and location templates (LocalBusiness / Service / FAQPage) - Inject schema_json via _header.php <script type="application/ld+json"> block - Fix sitemap.xml: replace 10 stale .html refs with trailing-slash URLs, add /blog/, update lastmod - nginx: rate-limit /contact/ POST-only via map $request_method (GET no longer hits 429) - Topbar: remove dismiss button, always visible for session; popup close no longer hides topbar Verified: all 17 routes 200, JSON-LD present on home/service/location/contact, sitemap 17 URLs no .html Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
2026-05-31 14:09:19 +02:00
parent 81feccdc1a
commit fb32f28bd4
7 changed files with 108 additions and 56 deletions
@@ -1,6 +1,5 @@
 (function () {
  var POPUP_KEY = 'flooritPromo2026';
-  var TOPBAR_KEY = 'flooritTopbar2026';
  var DELAY_MS  = 5000;
  var EXPIRY_MS = 7 * 24 * 60 * 60 * 1000;

@@ -15,32 +14,14 @@
    try { localStorage.setItem(key, String(Date.now() + EXPIRY_MS)); } catch (e) {}
  }

-  /* --- Topbar -------------------------------------------- */
-  function showTopbar() {
+  /* --- Topbar (always visible, no dismiss) --------------- */
+  function initTopbar() {
    var bar      = document.getElementById('promo-topbar');
+    var offerBtn = document.getElementById('promo-topbar-btn');
    if (!bar) return;
    bar.classList.add('visible');
    document.body.classList.add('has-topbar');
-  }
-
-  function hideTopbar() {
-    var bar = document.getElementById('promo-topbar');
-    if (!bar) return;
-    bar.classList.remove('visible');
-    document.body.classList.remove('has-topbar');
-    store(TOPBAR_KEY);
-  }
-
-  function initTopbar() {
-    if (isStored(TOPBAR_KEY) || isStored(POPUP_KEY)) return;
-    showTopbar();
-    var closeBtn = document.getElementById('promo-topbar-close');
-    var offerBtn = document.getElementById('promo-topbar-btn');
-    if (closeBtn) closeBtn.addEventListener('click', hideTopbar);
-    if (offerBtn) offerBtn.addEventListener('click', function () {
-      hideTopbar();
-      openPopup();
-    });
+    if (offerBtn) offerBtn.addEventListener('click', openPopup);
  }

  /* --- Popup --------------------------------------------- */
@@ -60,7 +41,6 @@
      setTimeout(function () { overlay.style.display = 'none'; }, 350);
    }
    store(POPUP_KEY);
-    hideTopbar();
  }

  function initPopup() {
@@ -26,7 +26,11 @@ http {
    gzip_types text/html text/css application/javascript image/svg+xml;
    gzip_min_length 1024;

-    limit_req_zone $binary_remote_addr zone=contact_limit:10m rate=5r/m;
+    map $request_method $contact_rl_key {
+        POST $binary_remote_addr;
+        default "";
+    }
+    limit_req_zone $contact_rl_key zone=contact_limit:10m rate=5r/m;

    server {
        listen 80 default_server;
@@ -2,97 +2,103 @@
 <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://floorithardwoodfloors.com/</loc>
-    <lastmod>2026-05-27</lastmod>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://floorithardwoodfloors.com/about/</loc>
-    <lastmod>2026-05-27</lastmod>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://floorithardwoodfloors.com/contact/</loc>
-    <lastmod>2026-05-27</lastmod>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://floorithardwoodfloors.com/reviews/</loc>
-    <lastmod>2026-05-27</lastmod>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
+  <url>
+    <loc>https://floorithardwoodfloors.com/blog/</loc>
+    <lastmod>2026-05-31</lastmod>
+    <changefreq>weekly</changefreq>
+    <priority>0.7</priority>
+  </url>
  <url>
    <loc>https://floorithardwoodfloors.com/services/</loc>
-    <lastmod>2026-05-27</lastmod>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
-    <loc>https://floorithardwoodfloors.com/services/floor-refinishing.html</loc>
-    <lastmod>2026-05-27</lastmod>
+    <loc>https://floorithardwoodfloors.com/services/floor-installation/</loc>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
-    <loc>https://floorithardwoodfloors.com/services/floor-installation.html</loc>
-    <lastmod>2026-05-27</lastmod>
+    <loc>https://floorithardwoodfloors.com/services/floor-refinishing/</loc>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
-    <loc>https://floorithardwoodfloors.com/services/floor-restoration.html</loc>
-    <lastmod>2026-05-27</lastmod>
+    <loc>https://floorithardwoodfloors.com/services/floor-restoration/</loc>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
-    <loc>https://floorithardwoodfloors.com/services/floor-sanding.html</loc>
-    <lastmod>2026-05-27</lastmod>
+    <loc>https://floorithardwoodfloors.com/services/floor-sanding/</loc>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://floorithardwoodfloors.com/locations/</loc>
-    <lastmod>2026-05-27</lastmod>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
-    <loc>https://floorithardwoodfloors.com/locations/buffalo.html</loc>
-    <lastmod>2026-05-27</lastmod>
+    <loc>https://floorithardwoodfloors.com/locations/buffalo/</loc>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
-    <loc>https://floorithardwoodfloors.com/locations/amherst.html</loc>
-    <lastmod>2026-05-27</lastmod>
+    <loc>https://floorithardwoodfloors.com/locations/amherst/</loc>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
-    <loc>https://floorithardwoodfloors.com/locations/williamsville.html</loc>
-    <lastmod>2026-05-27</lastmod>
+    <loc>https://floorithardwoodfloors.com/locations/williamsville/</loc>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
-    <loc>https://floorithardwoodfloors.com/locations/east-amherst.html</loc>
-    <lastmod>2026-05-27</lastmod>
+    <loc>https://floorithardwoodfloors.com/locations/clarence/</loc>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
-    <loc>https://floorithardwoodfloors.com/locations/clarence.html</loc>
-    <lastmod>2026-05-27</lastmod>
+    <loc>https://floorithardwoodfloors.com/locations/east-amherst/</loc>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
-    <loc>https://floorithardwoodfloors.com/locations/lancaster.html</loc>
-    <lastmod>2026-05-27</lastmod>
+    <loc>https://floorithardwoodfloors.com/locations/lancaster/</loc>
+    <lastmod>2026-05-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
@@ -10,6 +10,7 @@ while ($row = $nav_result->fetchArray(SQLITE3_ASSOC)) {
 }
 $db->close();
 $canonical = $canonical ?? '';
+$schema_json = $schema_json ?? '';
 $page_title = htmlspecialchars($page_title ?? 'Floor It Hardwood Floors', ENT_QUOTES);
 $page_meta  = htmlspecialchars($page_meta  ?? '', ENT_QUOTES);
 ?><!DOCTYPE html>
@@ -21,6 +22,8 @@ $page_meta  = htmlspecialchars($page_meta  ?? '', ENT_QUOTES);
  <meta name="description" content="<?= $page_meta ?>">
  <?php if ($canonical): ?><link rel="canonical" href="<?= htmlspecialchars($canonical, ENT_QUOTES) ?>">
  <?php endif; ?>
+  <?php if (!empty($schema_json)): ?><script type="application/ld+json"><?= $schema_json ?></script>
+  <?php endif; ?>
  <link rel="preconnect" href="https://fonts.googleapis.com">
  <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
  <link href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700;800&display=swap" rel="stylesheet">
@@ -32,7 +35,6 @@ $page_meta  = htmlspecialchars($page_meta  ?? '', ENT_QUOTES);
 <div id="promo-topbar" role="complementary" aria-label="Summer promotion">
  <span id="promo-topbar-text">Summer Refinishing Savings: Save up to 15% through June 30, 2026</span>
  <button id="promo-topbar-btn" type="button">Get Offer</button>
-  <button id="promo-topbar-close" type="button" aria-label="Dismiss promotion">&times;</button>
 </div>
 <header id="site-header" class="site-header">
  <div class="container">
@@ -22,6 +22,25 @@ $body       = json_decode($loc['body_json'] ?? '{}', true) ?? [];
 $faqs       = json_decode($loc['faqs_json'] ?? '[]', true) ?? [];
 $city       = $loc['city'];

+$schema_json = json_encode([
+    '@context' => 'https://schema.org',
+    '@type'    => 'HomeAndConstructionBusiness',
+    'name'     => 'Floor It Hardwood Floors',
+    'url'      => 'https://floorithardwoodfloors.com',
+    'telephone'=> '+17166021429',
+    'address'  => [
+        '@type'           => 'PostalAddress',
+        'addressLocality' => $loc['city'],
+        'addressRegion'   => 'NY',
+        'addressCountry'  => 'US',
+    ],
+    'areaServed' => [
+        '@type' => 'City',
+        'name'  => $loc['city'],
+    ],
+    'description' => $loc['meta_description'],
+], JSON_UNESCAPED_SLASHES | JSON_UNESCAPED_UNICODE);
+
 require __DIR__ . '/../components/_header.php';
 ?>

@@ -20,6 +20,22 @@ $page_title = $page['title'];
 $page_meta  = $page['meta_description'];
 $sections   = json_decode($page['sections_json'], true) ?? [];

+$schema_json = json_encode([
+    '@context' => 'https://schema.org',
+    '@type'    => 'HomeAndConstructionBusiness',
+    'name'     => 'Floor It Hardwood Floors',
+    'url'      => 'https://floorithardwoodfloors.com',
+    'telephone'=> '+17166021429',
+    'address'  => [
+        '@type'           => 'PostalAddress',
+        'addressLocality' => 'Buffalo',
+        'addressRegion'   => 'NY',
+        'addressCountry'  => 'US',
+    ],
+    'areaServed'  => ['Buffalo','Amherst','Williamsville','Clarence','East Amherst','Lancaster'],
+    'description' => $page['meta_description'],
+], JSON_UNESCAPED_SLASHES | JSON_UNESCAPED_UNICODE);
+
 require __DIR__ . '/../components/_header.php';

 foreach ($sections as $s) {
@@ -21,6 +21,31 @@ $page_meta  = $svc['meta_description'];
 $body       = json_decode($svc['body_json'] ?? '{}', true) ?? [];
 $faqs       = json_decode($svc['faqs_json'] ?? '[]', true) ?? [];

+$schema_arr = [
+    '@context' => 'https://schema.org',
+    '@type'    => 'Service',
+    'name'     => $svc['title'],
+    'description' => $svc['meta_description'],
+    'provider' => [
+        '@type'    => 'HomeAndConstructionBusiness',
+        'name'     => 'Floor It Hardwood Floors',
+        'url'      => 'https://floorithardwoodfloors.com',
+        'telephone'=> '+17166021429',
+    ],
+    'areaServed' => 'Buffalo, NY',
+];
+if (!empty($faqs)) {
+    $schema_arr['@graph'] = [[
+        '@type'      => 'FAQPage',
+        'mainEntity' => array_map(fn($f) => [
+            '@type'          => 'Question',
+            'name'           => $f['q'],
+            'acceptedAnswer' => ['@type' => 'Answer', 'text' => $f['a']],
+        ], $faqs),
+    ]];
+}
+$schema_json = json_encode($schema_arr, JSON_UNESCAPED_SLASHES | JSON_UNESCAPED_UNICODE);
+
 require __DIR__ . '/../components/_header.php';
 ?>